We are developing an authentic reviewing/rating mobile app and community platform for green products and services to promote social procurement, sustainable business and consumption.
The problems
Business is playing a crucial role in sustainable development because it causes significant impacts on the economic, the environment, and the society. In most countries, Small and Medium Enterprise (SME) may represent up to 90% of the business in a country (97% in New Zealand), so SME is recognized as a very important player. While many big companies seem to have certain strategies towards sustainability, there is only a few of those practices from SMEs. The main reason for this is the lack of knowledge and support, as well as the high costs in building/maintaining a sustainable business system and in marketing. There is also a wide range to approach sustainability and it causes a lot of confusion and abuse.
In the past, when people were living within small areas, all traders knew each other and the trades could be made based on direct relationships. Nowadays, when we are dealing over much larger regions, traders have to rely on intermediates such as references from the community, the media and advertisements, or endorsements from well known third parties. In the current mass communication dominated world, a lot of information is not reliable, ie. 70% of reviews on Amazon are not real (Forbes.com). Third party’s certification is costly, and can also be inaccurate sometimes.
Our solutions
We are building a revolutionary platform using the latest technology in blockchain, web 3.0 and mobile app to tackle the above issues and achieve three main goals:
First, fostering the direct and authenticity of trade relations while still protecting privacy, thus decentralizing the trading power to end traders.
Second, reducing intermediate costs by replacing third party certification and advertisement by the community’s assessment.
Third, promoting sustainable business and consumption (UN Sustainable Development Goal 11 and 12) by stimulating the creation of mutual benefits for buyers and sellers when using the platform.
The benefits for sellers
- Reducing significantly all costs in building/maintaining a sustainable business system, and in marketing.
- Providing better customer services.
- Enjoying absolute reliable transaction.
- Getting absolute authentic customer feedback for improvement.
- Receiving and giving more supports from a larger community.
- Getting continuously updated from built-in modules, community and experts.
- Preventing completely unethical competitors.
- Creating better sustainability strategy.
- Making measurable and transparent positive social-ecological impacts.
- Gaining true green branding.
The benefits for buyers
- Getting absolute reliable references to avoid the wrong purchase.
- Enjoying absolute reliable transaction.
- Gaining incentives for all green purchase and recommendation.
- Acquiring more purchasing power and making more influences.
- Receiving and giving more supports from a larger community.
- Getting continuously updated from built-in modules, community and experts.
- Making measurable and transparent positive social-ecological impacts.
- Enjoying a lifetime free use of the platform.
The impacts on the community and the environment
- Developing exponentially sustainable communities.
- Getting measurable and transparent positive social-ecological impacts.
Our initial schedule
- 2019-20: Market research.
- 2020-21: Product development.
- 2021-22: Market test and product adjustment.
- 2022-23: Product launch.
Our mission and vision
Our sole mission is to promote sustainable business and consumption in the world, for the happy life of the next generations. Our vision is to become the leading support platform for responsible trades, which may challenge some traditional business practices.
Our business structure
It is started as a community project, and then it will be developed to be a social enterprise.
The founders
Ha Viet Bui is a social entrepreneur, the founder of the first and the only green living social network in Viet Nam – SongXanh.vn, the founder of a sustainable business consulting service – LiveGreen.vn, and the founding member of the Supporting Social Enterprise Community Association – SSEC.vn.
Chung Le is an experienced IT and Business Developer who is passionate about the environment. His Water Management project won the Smart Christchurch Hackathon 2020 organised by the City Council. He is also the co-founder of Flow Watch Ltd.
Join us
We are looking for like-minded team members. If you find our work interesting and want to find out more, please reach out via h(at)bizgreen.org and we will be happy to discuss further.
For more happiness to you and the next generations!